As a key implementation recommendation of the Oakland Retail Enhancement Strategy, the Broadway/Valdez District Specific Plan will provide a vision and redevelopment strategy for transforming the historic Auto Row section of Oakland into a major retail destination. In addition to providing for new retail opportunities, the Broadway Retail Specific Plan will provide new housing, employment, and transportation choices for Oakland residents while helping to minimize traffic, enhance existing neighborhoods, and protect the environment.

This specific plan spurred many successful projects by our team including anchored grocery store Sprouts Food Market, market-rate housing, Electric Lofts, restaurant Limon, and retail locations for Volofit, Nug, and Mercedes Benz Oakland.